The Magnusson Family have prepared dog food for generations. It all started with Grandma Ulla’s passion for her Great Danes, which eventually led her to starting ”Kennel Airways”. By running the kennel, she learned all about the dogs’ needs and food habits. Above all, she learned how vital the dogs’ diet is for their health, physique and performance.
Grandma Ulla quickly realized that high quality ingredients are crucial if you want your dog to have a good bone structure, strong muscles and a healthy coat of fur. Therefore, she decided to produce all the dog food by herself in her own kitchen in Håbolund. That way she could make sure that her beloved dogs got all the good stuff they needed.
It turned out she was right. Grandma Ulla’s dogs where very successful at dog shows, both in Sweden and abroad. Everyone asked themselves how it was possible that Ulla’s Great Danes kept winning one award after the other.
The answer is simple – it all came down to the food. And that’s how the Magnusson Family started to manufacture high quality dog food at home at their own farm in Bro.
The luxury of small-scale production is not having to compromise when it comes to quality or sustainability
A family business, run with passion
We are still a small, passionate family business and we still make all the dog food here at home at our farm in Bro. Each morning, fresh meat, carefully chosen eggs, berries and vegetables are all delivered to our door. We only use Swedish ingredients, preferably from local farms. The luxury of small-scale production is precisely that you can choose and discard as you please, without having to compromise when it comes to quality or sustainability. Basically, we have nothing to hide.
We support a sustainable world in everything we do, both when it comes to our products and not least how they are produced
A sustainable future
We support a sustainable world in everything we do, both when it comes to our products and not least how they are produced. We only use water-based energy out of which 20 percent is recyclable. We have closed our door on hazardous chemicals and all our dishwater is cleansed from biological waste, before it is released.
Our packaging is made from recyclable materials and our ingredients come from KRAV-certified farms. In other words, we do our bit to protect the environment as much as we can. Locally produced food isn’t only an environmentally smart thing – it also ensures high quality food. Full control of the ingredients as well as the production means you can rest assured that your dog is getting well-balanced, tasty and nutritious food. Oven baked with a genuine love and care for the environment, as well as for your best friend.
Our guess is that the first thing you look at when buying food for your best friend, is the list of ingredients. What is the origin of the food? Does it contain any strange additives? Is the meat fresh? The way we see it, raw ingredients are the be all end all. That’s why we at Magnussons will only use ingredients from Sweden in our dog food and preferably ingredients from local, nearby farms.